Google Says GEO Is SEO. The Scoreboard Changed.
For Google Search, the foundation stayed the same. Retrieval, attribution, selection and execution now need separate measurements.
Jason Colapietro
From the writing desk.
Essays by Johnny Suede and articles from the Suede Labs AI blog, on ownership, music, agents, and the systems behind creative work.
Essays by Johnny Suede.
Selected published essays. Open an article to read it at its original source.
The Machines Check Your References
SEO, AEO, GEO, PR, and reputation collapsed into one job: building an entity record machines can corroborate. Who vouches for you decides whether you exist in the answer.
The anatomy of a 71-skill agent
Why memory files fail, what a NOT FOR line does, and why breadth stopped costing anything.
The Suno and Udio Settlements, Explained for Musicians
The labels sued the AI companies. The users lost their songs. This is The Rights Beat, week one.
MCP Tool Design: your surface is the product
The largest MCP spec revision yet just moved the work into your tool parameters. A full course on counting, splitting, naming, securing and caching the surface.
The regulator just conceded the whole argument
Article 50 of the EU AI Act starts applying on Sunday. The most revealing line in it is the exemption.
MCP Tool Design: your surface is the product (full course)
Six passes to count the real surface, remove collisions, treat output as untrusted, and make the list cacheable.
Graph Engineering: the layer between prompts and product that nobody teaches (full course)
Six steps from one agent in a line to a verified fleet, with the receipts at the end.
The Machines Are Buying
Software with a budget is a real customer now. Anything you can price and prove you own just became inventory it can buy.
C2PA Tracks Media History. Suede Adds Rights Context.
Content Credentials can show where a file came from and how it changed. They do not prove ownership, consent, licensing, or payment.
Keep the inefficient circuits. Remove the inefficient permissions and barriers.
NAM A2 makes amp captures portable, forcing guitar gear companies to compete on hardware, latency, workflow, provenance, and price.
In the Age of Infinite Content, Spam is Instant Death
Your listicle is spam
From the Suede Labs AI blog.
Two Skills, and the Bugs That Wrote Them
The implementation lessons behind reusable skills for agents.
Music Provenance Registries Compared
A comparison of Suede IP Registry, Soundverse Trace, and Vorp Labs.
The Best AI Tools for Independent Musicians Who Want to Keep Ownership
A guide to creative tools with ownership in mind.
The AI Crawler Access Index
Research into what the top 1,000 sites tell AI crawlers.
Ownership as the Default
Creation, payment, and rights in one call.
Provenance in AI Music
How to document where a song came from.
A story, a conversation,
or something to build.
Interviews, speaking, and company inquiries.
Get in touch